White Macgillivray Lester is a personal injury law firm located in Thunder Bay that serves clients all over Northwestern Ontario. They originally came to Shout with a well established brand that had plenty of personality that they felt wasn’t being executed to its fullest potential. It was a really great challenge for us because we weren’t starting from scratch however, we had to bring a brand to life and attach it to stories that relate to WML’s services.

At first, we took their brand to a new level by adding animations and stories behind the pre-developed characters through social media, Google & YouTube pre-roll ads. Then we decided to add the ‘human touch’ into their ads to find a balance between the characters and the faces of WML. To pull it all together, we revamped their website with a professional video header and styled animations to create a clean, sleek, interactive new website.

This playful, yet professional website features:

  • Engaging home page video
  • Custom illustrations and SVG animation to bring brand elements to life
  • Team profiles with corresponding testimonials
  • Custom Blog implementation

“Proactive, creative, hard-working and client-focused! Our firm uses Shout for marketing, advertising and social media. They do an amazing job!” – Duncan Macgillivray