Testmark Laboratories is a growing analytical laboratory that is scaling and growing with a goal to become a leader in the laboratory testing services industry in Ontario. With five locations in Ontario, and an internal mandate to grow, their old website didn’t portray the message of a company that was innovative and committed to competency, accuracy and integrity with accredited laboratories, chemists and biologists.
The new site involved substantial thought, content development, account management and strategy due to the vast amount of content, industries served and potential for SEO in the future. The design element was fresh, worked with the existing brand and stood out among the competition. Professional photography and videography was facilitated to create a unique visual feel that resonates with the target audience.
Our client loves the new site and since the launch, the organic traffic to the site has continued to climb, far exceeding the traffic on the old site.