Do you know who you're marketing to?
If your marketing strategy is the same for everyone, you’re missing the mark.
That’s because each generation has unique preferences when it comes to marketing. In fact, marketing that gets great engagement with one generation might fall completely flat with another. So when you’re planning your next marketing campaign, ask yourself which generation you want to reach and try using some of these generation-specific strategies:
Baby Boomers (born between 1947 and 1965)
- Use email marketing
- Set up a referral and/or loyalty program
- Ask for reviews and use them in your marketing
Gen Xers (born between 1966 and 1981)
- Offer subscriptions and/or bundles that come with a discount
- Plan your marketing around promotions
- Ask for reviews and use them everywhere in your marketing
Millennials (born between 1982 and 1999)
- Set up a referral and/or brand ambassador program
- Talk about values, ethical standards, and sustainability in your marketing
- Use organic content and social proof in your marketing
Gen Zs (born between 2000 and 2020)
- Offer free gifts
- Use influencer marketing
- Use storytelling in your marketing
Now it’s time to put these tips into action!
That being said, we completely understand if you don’t have the time or the expertise to implement these and that’s where we come in. We’ve got the tools, strategies, and expertise to help you with your marketing.
Suzanne is the CEO of Shout Media, and a true Jill-of-all-Trades. She works one-on-one with our marketing, web, digital, social, and design departments every single day to keep her finger on the pulse of our operations, business development, and morale. With over a decade of experience working with hundreds of clients, Suzanne loves the creativity of the industry and the thrill of a new challenge.
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