George Jeffrey Children’s Centre (GJCC) is a not-for-profit, registered charity and pediatric outpatient health facility in Thunder Bay, Ontario. Serving children and youth from birth to 19 years of age, GJCC provides multi-disciplinary therapy services to support the developmental, physical, and wellness needs of children with special needs. Their team of professionals is dedicated, compassionate, and passionate about working with children and families to deliver quality care.

The existing GJCC website was outdated, difficult to navigate, and not optimized for mobile devices. It lacked a clear structure, making it challenging for families to find critical information and resources. In addition, the site was cumbersome for staff to update, limiting GJCC’s ability to keep content current.

Shout Media collaborated closely with the GJCC team to design and develop a modern, responsive website that reflected the organization’s mission and values. The project included:

• A complete redesign of the site architecture for a streamlined user experience.
• A family-friendly interface that showcased the breadth of programs and services.
• Improved resource organization to ensure clarity and ease of access.
• Full AODA compliance, ensuring accessibility for all users.
• Integration of GJCC’s brand guidelines into a visually appealing, professional design.
• WordPress backend training for staff, empowering them to independently manage updates.

The new website is intuitive, mobile-friendly, and welcoming—designed to guide families, caregivers, and partner organizations to the services and resources they need most. By prioritizing accessibility, navigation, and ease of use, Shout Media helped George Jeffrey Children’s Centre strengthen its digital presence and continue its mission of supporting children and families across Northwestern Ontario.