Our partnership with Edmonton Police Services (EPS) began in 2023.

As one of Canada’s leading police services, the Edmonton Police Service (EPS) faced a significant challenge: standing out in a highly competitive landscape and establishing a distinctive employer brand.

Our approach started with a deep dive into understanding the organization’s needs and the community it serves. Through comprehensive surveys and insights from both officers and the community, we identified a key opportunity to attract and retain candidates with the right persona and values aligned with EPS.

Our solution included a strategic employer brand refresh, a targeted custom marketing plan, and the design and launch of a dynamic career webpage tailored to engage the right candidates.

The result? A revitalized employer brand that resonates with top talent and strengthens the EPS workforce for the long term.

• Stage 01: Employer Brand
  Developed an authentic employer brand rooted in audits, surveys, and employee insights to define EPS’s value proposition, culture, and visual identity.
• Stage 02: Recruitment Marketing Strategy
  Created a comprehensive recruitment marketing strategy leveraging research, employer brand insights, and industry best practices.
• Stage 03: New Careers Website
  Designed and developed the secure joineps.ca careers website to showcase the employer brand and attract talent.
• Stage 04: Campaign Launch
  Launched a targeted recruitment campaign with personas, optimized job postings, and an Indeed campaign to drive results.