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The right audience at the right time

SEM increases your visibility on search engine results pages (SERPs) through targeted paid advertising. Whether it’s Google, Bing, YouTube, or Shopping campaigns, SEM reaches your audience exactly when they’re searching for your product or service.

At Shout, our Google-certified team specializes in search, display, shopping, and video ads. We know how to turn every click into a measurable opportunity and get your brand in front of high-intent users.

Campaigns optimized for conversions

SEM is one of the fastest ways to drive qualified traffic and increase conversions. Through search intent and keyword research, we can capture top-funnel traffic and transform it into bottom-funnel conversions.

When paired with SEO, it creates a powerful search strategy for long-term growth.

Why do we do it?

  • Visibility at the top of search results
  • Precision targeting based on user intent
  • Scalable and measurable campaign performance
  • Strong ROI when optimized effectively

Our Process

Step 1

Discovery

We begin by learning about your goals, audience, and current marketing efforts. Then we provide a tailored quote with a monthly retainer and ad spend recommendations.

Step 2

Strategy & Implementation

Once we’re aligned on strategy, our team gets to work building and launching your campaigns across your selected platforms.

Our rollout includes:

  • Paid Search Advertising (PPC) – Campaign setup, keyword research, ad copywriting, and bid strategy to maximize ROAS
  • Landing Page Optimization – Improving page experience and conversion rates through design and UX enhancements
  • Display Advertising & Retargeting – Running responsive ads across the Google Display Network and retargeting past visitors with tailored messaging
  • Shopping Ads – Optimizing Google Shopping campaigns and product feeds for better visibility and sales performance
  • YouTube & Video Advertising – Creating and managing targeted video campaigns based on audience behaviour and interests
  • Performance Tracking – Setting up conversion tracking, running A/B tests, and using real-time data to optimize campaigns
  • Ongoing Strategy & Support – Conducting SEM audits and refining tactics to align with business goals

Step 3

Analyze & Improve

We monitor results daily and provide quarterly reports to assess campaign performance. From A/B tests to budget shifts, we continually refine your strategy to ensure every ad dollar delivers maximum impact.

Ready to move up the ranks?

Let’s build a campaign that drives traffic – and results.

Contact Us

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