Our Work
U2 Fasteners
Our Work
U2 Fasteners
U2 Fasteners is based in Thunder Bay, Ontario, established in 2016, and specializes in premium, code-compliant fasteners for the construction industry
The Challenge
U2 Fasteners was struggling to get engagement and grow their followers and their dealers especially in the US Market.
Our Approach
Working with U2 we completely re-branded the company and with this rebrand we included:
- Full brand guidelines and visual identity package
- All new labels, point of sale displays, roll up banners, display units, packaging, sell sheets and other promotional materials
- Full marketing strategy
- Social/Digital campaigns that included awareness, social and digital media ads management, video and photography, content creation including all copywriting, email marketing, campaigns to increase dealers, campaigns to highlight show attendance and other marketing endeavours
- Meta, LinkedIn, Google, X and TikTok content and management
- Influencer marketing campaigns
- New website development that was accessible and mobile friendly with better designs of all embedded materials, better forms, enhanced product pages, more content, dealer section and other features that continue to support the sales of U2.
The Results
The past year has shown a 35% increase in sales for U2 Fasteners, more dealers in the US market and an increase in Instagram followers from 7500 to almost 11,000.
Shout continues to support U2 as their agency of record in all their marketing and digital efforts.