Sullivan + Associates is a leading psychological services provider in Northern Ontario, dedicated to supporting individuals on their mental health journey. With a strong reputation for quality care, they wanted to expand their reach, engage with their community, and ensure that individuals seeking psychological services could easily find and connect with them online.
Shout Media partnered with Sullivan + Associates to develop a comprehensive digital marketing strategy tailored to their goals. By combining paid advertising, social media management, SEO, and content marketing, we created a multi-channel approach designed to increase visibility, attract new clients, and reinforce their position as a trusted mental health provider.
A Targeted Social Media and Advertising Strategy
To enhance Sullivan + Associates’ presence on social media, we crafted a strategy that focused on education, engagement, and awareness. Through thoughtful content creation and strategic Meta ad campaigns, we ensured their message reached the right audience—people seeking psychological support and mental health resources. Retargeting efforts helped keep Sullivan + Associates top of mind for potential clients, driving more inquiries and appointment bookings.
At the same time, our Google Ads campaigns captured high-intent users actively searching for psychological services. By optimizing ad copy, refining targeting, and continuously monitoring performance, we helped drive meaningful website traffic and maximize return on investment.
Enhancing Search Visibility with SEO
A strong online presence starts with search visibility. We implemented a robust SEO strategy, optimizing their website for relevant keywords and improving their local search rankings. By enhancing their Google Business Profile and refining their content for search engines, we made it easier for individuals in Northern Ontario to discover Sullivan + Associates when searching for psychological support.
Establishing Thought Leadership Through Content
Beyond advertising and search optimization, content marketing played a key role in strengthening Sullivan + Associates’ digital presence. Regular blog posts and social media posts on mental health topics provided valuable resources for their audience and contributed to long-term organic traffic growth. These articles, paired with strategic social media promotion, helped position Sullivan + Associates as a go-to resource for mental health guidance.
Delivering Real Results
Through this strategic approach, Sullivan + Associates saw increased website traffic, higher engagement across social media platforms, and a noticeable rise in client inquiries. Their improved search rankings made them more accessible to those in need, and the combination of targeted advertising and organic content helped solidify their brand as a leader in psychological services.
Performance Overview: December 2024 – March 2025
Sullivan + Associates saw significant digital momentum across both paid and organic channels. During this period:
- Website Growth – We attracted 23,000+ new users, converting interest into action with 250+ contact form submissions, a strong indicator of high-intent traffic and lead quality.
- Advertising Reach & Engagement – Meta campaigns reached 1.5 million+ users, delivering 3.7 million+ impressions and generating 21,000+ link clicks. This multi-objective strategy (awareness, traffic, and retargeting) effectively filled the funnel and built sustained brand visibility.
- Analytics-Driven Growth According to GA4 – Users increased by 38.14%, Sessions grew by 35.51%
- On-site engagement (events) rose by 38.72% – These signals reflect not just more traffic, but better-qualified, more engaged users.
- Organic Search Performance – Strategic SEO improvements, including technical fixes and on-page content enhancements, led to a 30% increase in organic clicks, from 1.75k to 2.27k, within just three months (Google Search Console).