If you’ve read our first blog, “Companies are Still Using Outdated Recruitment Strategies,” you’ll remember that the first step of a successful recruitment strategy is to create an impactful career site.


Today’s typical candidate is guaranteed to go directly to your company website before applying. We like to refer to candidates as researchers because they are looking for insight on what it’s like to work for your company, and they will search on multiple platforms to find that information.

Job seekers will browse the entire website for information, but their main focus will be on your careers tab.

An impactful career site includes company culture, an employee value proposition and a strong employer brand. It should match the overall company brand, but also include a fully built out “why work for us” section to give the candidate a reason to apply. If the candidate can’t get an understanding of the company culture from looking at the career page, they will not apply.

Companies need to give job seekers a reason why they should come work for them. That reason may be a generous amount of vacation days/paid time off (PTO), your training program, a list of company benefits or even your location.

Whatever the reasons may be, it’s important that they are showcased on your careers page through engaging content, real company pictures, videos, employee testimonials, and links to your social pages that consist of the same messaging.

All companies should be asking themselves… what makes my company attractive to candidates?

Not only is it generally important to invest in an impactful career site, but it can also be seen as a competitive advantage.

Don’t know where to start? We do.

Contact Shout Media and our Talent Acquisition Strategist will be in touch with you shortly.

Kristi Chynoweth

Talent Acquisition Strategist

Armed with a Bachelor of Science in Business Marketing, Kristi honed her digital marketing skills at a top advertising agency in the U.S. specializing in recruitment. She has a unique set of skills to help clients grow their companies and attract top talent, so we’re thrilled to add this service to our roster! Fun fact: Kristi was recruited to play Division 1 volleyball in Illinois…coincidence or influence? She walks the walk!

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