The three mills that comprise AV Group NB and AV Terrace Bay are part of the Aditya Birla Group, an India-based company. Shout Media was hired to develop new websites, create a social media presence, as well as create other marketing materials and campaigns for these mills to highlight their strengths. The project consisted of considerable research, content development, artistic direction, videography and photography, interviews, graphic design and of course web development.
Working for one of Atlantic Canada's best
In 2017 AV Group NB had a lot to celebrate, including being recognized as one of Atlantic Canada’s Top Employers. We put together a unique PR strategy and media buy to announce their achievement in New Brunswick, including airport backlit signs, ads in industry/trade publications, and an extensive social media campaign.