Help your customers find you (instead of your competition)

Making sure your customers can find you online is crucial to every customer journey. It doesn’t matter if you’re large, small, a corporation or organization: you need Search Engine Optimization (SEO) if you want people to find your business online. In our last Coffee Talk, Sue and Senoga shared a lot of great insights including 5 simple ways you can use SEO to increase your online searchability.


1. Research keywords 🤓

Knowing what keywords and sentences your customers use when they are looking for the product or service you offer is the first order of business. Use Google’s Search Console and Keyword Planner (they’re both free!) to research key terms, sentences, and questions you can use for your SEO.


2. Identify brand-specific keywords 🌟

Your brand name and tagline might not come up when you do your keyword research, but it’s important to add these to your list of SEO keywords. You want to make sure that people can find you when they search for your brand name, or any terms associated with your brand.


3. Optimize your Google My Business page ✔️

A lot of people look at Google My Business listings (hello Google Maps) when they’re searching so it’s crucial to optimize your Google My Business page if you want to improve your searchability. Once you’ve created your list of SEO keywords, add these to your Google My Business page business description. Don’t have a Google My Business page? Watch this video to create one asap.


4. Optimize your website’s headlines & descriptions ✔️

Every page on your website should have headlines (meta-titles) and descriptions (meta-descriptions) that include some of your SEO keywords. Headlines and descriptions play two important functions when it comes to searchability: 1) they tell Google what to show people when your website comes up in search results, and 2) they help improve your search rankings.   


5. Update your keywords on a regular basis 📅

The way people search is constantly changing and so should your SEO keywords. Not to mention changes to the Google algorithm which are becoming more and more frequent. No matter what industry you’re in, you should update your list of SEO keywords (along with the keywords on your Google My Business Page and on your website) every 2-3 months. 


Ready to hit the ground running? We recommend checking out our FREE digital marketing guide that walks through the essential elements of Google and social media marketing to help you hit your sales targets and make this your best season yet!  😎


Download our free digital marketing guide


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