Thunder Bay Mitsubishi Social and Digital Media Management
Thunder Bay Mitsubishi hired Shout Media to improve their Facebook engagement and presence. Their page had grown stagnant and lacked fun, innovative ideas and promotions. The goal was to increase likes (current likes are at 2789) and engagement while promoting new vehicles and offloading older models.
Their Facebook page has grown significantly and Shout Media has orchestrated several contests and promotions.
Mixed Tape Mondays.
We encouraged people to share their favourite road trip song. We gave away iTunes gift cards and significantly increased traffic. At the end of six weeks, we combined the favourites and created a Mixubishi play list and shared it on Sound Cloud. Targeted a varied market and continued with the fun brand that is Mitsubishi.
Mitsubishigiving is in it’s second year. Last year, for every 50 likes on the page, we gave away one turkey to the local Shelter. At the end of the six weeks, we gave away 12 turkeys and increased likes by 600. The amount of positive press related to this campaign can’t be measured in dollars. We are in our second year now, building community involvement.
My Summer Road Trip
We encouraged new and old clients to share their favourite summer road trip and why they’d take their new or potential Mitsubishi vehicle on a road trip. During the time of the promotion we were able to promote vehicles specifically for the market targeted. The Road Trip promo was very successful, increasing likes and traffic to the page and website.