Copperfin Credit Union, the largest locally owned credit union in Northwestern Ontario, transitioned their entire marketing portfolio to Shout Media throughout 2017.
In addition to overarching strategy, we have also taken the reins on digital media, media buying, graphic design, art direction, and innovative tactics for increased engagement using video, photography, copy, and animation.
As the brand continues to mature, we are moving from building awareness to building closer relationships with Copperfin Credit Union members throughout Northwestern Ontario. We are refreshing their campaigns to align closer to their Life Forward philosophy, appeal to a younger demographic, and make “why Copperfin?” an easy question to answer.
With over 14,000 personal and business members, and 5 branches across Northwestern Ontario, we’re motivated by the potential for marketing innovation.